If you’ve ever perused the shelves of kids’ magazines at your local newsagents with despair, look this way…
OKIDO is a new breed of mag for the discerning little reader. Released into WHSmith this summer and published bi-monthly with a different theme each time, it combines beautiful illustration, stories, poetry and games, with ideas to inspire kids and grow-ups alike. Answering questions including “Why does it rain?” and “Why does my hair grow?” in themed issues that have so far included blood, colours, and boys and girls.

OKIDO was co-created by Dr Sophie Dauvois – a double PhD and multimedia trained scientist and informal learning consultant, keen to communicate scientific reasoning to her son in “a fun and simple manner”, and Rachel Ortas, artist-in-residence at Central St Martin’s (and an Eighties French pop sensation). Ortas is responsible for creating one of the central characters, Messy Monster, and each issue helps pick out different artists who contribute to a growing illustrated cast.

As if that wasn’t enough, it is also made using biodegradable vegetable inks and is printed at a London co-op. The future is bright!
£4 per issue.


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