When it comes to kids’ clothes, there’s a fine line between genuinely cute and overly saccharine. Finding something that’s not only stylish, but also ethically produced, not plastered in branding and relatively kid-proof is no mean feat but Swedish brand Mini Rodini comes to the party on all counts. Known for their fun and inventive prints, thick organic cotton and cool Scandi shapes, these are imaginative clothes that are truly designed for kids (aged 0-11) – and not a Disney princess in sight. Featuring bold illustrations of cats and tigers plus varsity references, the SS15 ‘Resort’ collection will please grown-ups and small people alike. Roll on spring.
minirodini.com