Niddle Noddle
Somehow, the people behind Niddle Noddle have managed to make a website feel magical. Quality children’s toys and games, clothing, vintage products, stationary, books… there are many pretenders to the throne, but this one is the real deal. The co-founders (one Scottish, the other Scandinavian) find brands that haven’t hit the mainstream, and things that are hand-created and one of a kind. They keep things bijou, so stock is always changing. And – music to our ears – they keep the prices reasonable. It’s an antidote to mass marketing, with a joyous spirit.