Diagonal stripe jumper
COS clothes have a reputation for being well cut and carefully made. This diagonal stripe jumper is exactly that. A soft wool and cotton blend, it’s comfortable and practical, with the trademark block collar and sleeves. Simplicity at its best. Age 1-8.
£27; cosstores.com

Bear sweatshirt
This is an interactive jumper – in the old school sense. The bear’s mouth unzips to reveal a delightfully lolling tongue. Zipped up, it can be a secret pocket for sweets or a conker (just about). Toots a Mac Ginty is an independent label with unisex clothes, all designed by founder Kate Pietrasik. High fives (or should that be tongues out) from us. Age 0-8.
£30; tootsamacginty.com

Out to Play sweatshirt
When it comes to fun, practical clothes that are made to be played in, British label Boys&Girls reign supreme. This statement crew sweater has been around for a few seasons now but is still a firm favourite with us. The 100 per cent organic cotton is super soft, and the colourful print never fades. Like they say, for boys and girls. Age 1-8.
£26; boysandgirlsshop.com

Fairisle jumper
This lovely lambswool-mix jumper is inspired by the adventurers found in children’s books. Think Enid Blyton, Famous Five-type mystery solvers, countryside japes and scrapes, and tales with happy endings. Nobody was ever cold in those stories… From the independent brand Elfie, which has traditional British design with a twist. Age 2-8.
£40.60; elfielondon.com

Genius jumper
This clever-clogs jumper is 100 percent cotton, and has the advantage of a high street price without looking like something you see every day. Is it going too far to say that it’s an ironic tribute to Groucho Marx? Probably. 3 – 16 years.
Price varies depending on child’s age, £12-18; next.co.uk